Words that provoke an Emotional Response – Marketing firms have an inside secret that aids them to create compelling content and advertisements. They know there are certain words in the English language that, when read, create an emotional response. The big names in marketing use those words every day to write compelling copy that increases the potential for higher sales volume.

Those words are words that create a specific positive thought, or pull on the emotional senses that each of us possess. They make certain suggestions that give us warm feelings about the products or services we review, and the security needed to trust the company involved. Those words also add a time constraint, another secret in marketing, which compel people to act before they “miss out” on something.

Absolutely accurate advantage aggressive already amazing approved attractive authentic bargain beautiful better big bonus celebrate challenge colourful colossal commanding complete confidential convenient crammed delivered dependable direct discount easily effective electrify enchanting endorsed enormous essential everlasting excellent exciting exclusive expand experienced expert exquisite extraordinary extravagant famous fantastic fascinating foolproof force foremost fortune full gallant genuine gift gigantic golden greatest guaranteed helpful highest honour huge hypnotise immaculate immediately impressive improved incredible indescribable informative inspect instructive interesting invincible largest latest lavishly liberal lifetime limited limitless lowest magic magnificent magnify mammoth matchless maximum miracle noble noted odd outperforms outstanding overpower personalised pioneer popular powerful practical preferred private professional profitable proven quality quickly radiant rare recommended reduced refundable reliable remarkable revealing revolutionary scarce scorecard seasoned secrets security selected sensational simplified sizable skilled solid sparkle special spirit startling stimulate strange strong sturdy substantial successful superior surprise tempting terrific tested timeless tremendous turbocharged ultimate unconditional unearth unique unlimited unparalleled unprecedented unsurpassed unusual urgent useful valuable wealth weird wonderful wondrous you.

Incorporating these lexis into your content will help generate the emotions needed to move potential customers from potential to customers. You need to inform your visitors while also giving them adequate reasons to act upon your information. By adding some of the words from above, you can add a time constraint to your offering that compels people to take advantage of it. Failure to add a time constraint can allow someone to bookmark your proposal and then forget about it. By adding a time constraint, you compel them to act now, not later. Why would you want to spend all that time in design to generate the emotions needed to compel a visitor to buy only to allow them to bookmark the site and forget about it? Implementing the psychologicla marketing strategies will set you well on your way to higher profits through heightened sales volume.
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I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency https://www.socialmediastrategy.org.uk Panther was founded in 1994 & has clients across the UK, with a focus in the midlands – Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther’s team help businesses grow in the UK and internationally with measurable ROI.

We offer social media courses and training to businesses from large multinationals to small home based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.

We also run a UK focused Social media

Marketing

Web ‘monster job board’ which is packed with social media, marketing and digital marketing jobs https://www.marketingjobsuk.uk.com

A lot of people have the feeling that search engine optimization is all about getting your business in the top rank. But the reality is far away from this. A lot of other things come into play when you have to build your brand with search optimization.

Brand marketing is an important aspect where with the help of proper SEO techniques there can be more awareness for your business for the prospective online clients and customers. Several techniques are implemented to raise the level of popularity in your business so as to create a good brand identity. One cannot ignore the importance of building the brand as it decides your number of public views in the business.

There are several companies that are providing services like online reputation management as a service to build the brand. With this the brand value is built and you are also given a good reputation in the business.

With a good campaign your brand value can increase. Proper planning must be done for the campaign and only then must it be implemented. For the campaign you must first try to understand what the needs of your clients and customers are and then take things forward.

Go ahead with the campaign and define the goals and visions of your company. Do the proper execution for the website designing and development, content management, and content writing. Also track the progress of your campaign as per the latest market trends.There are companies that provide services like online reputation management and search engine optimization in Blackpool, so you can get in touch with them to build your brand image.

Another way to build your brand is with proper SEO techniques like-

Ethical SEO- Always indulge in ethical practices in any business. Unethical practices may give you short term success, but in the long term it won’t be feasible. Target the local market with some strategies and get in touch with a reputed SEO agency Preston who will provide you these services.

Pay per click- In this aspect, the website owner must pay for every click. There are two versions in this namely- search version and content version. In the search version the ads are placed in various search engines, and in the ad version the ads are visible in the content of blogs and various social media platforms. A company for search engine optimization Blackpool will provide you with the right pay per click services.

Social media marketing- In this technique, a lot of social media networks have to be joined like LinkedIn, Facebook, and Twitter etc. After the pages and profiles are built, engaging content and videos can be posted to attract the visitors.Get in touch with an SEO agency in Preston and build your brand image.

The buzzword today is social networking and social intelligence. With the internet boom, social commerce and social gaming offers a unique scope for enterprises to understand their user activities, demographic profiles and other trend behaviors.

Benefits of Social Intelligence Applications

In order to help enterprises make the most ofsocial intelligence, next generation service providers have come up with innovative social intelligence applications. These tools or solutions help to track information across multiple social platforms to keep a tab of customer behavior insights in the ever-fluctuating social media sphere. The aim of most social intelligence apps is to map the social commerce sphere in a broader perspective and attain valuable and real time customer insights. Some of the advantages are listed below:

Easy to get up and operating
Helps in estimating the effectiveness of acquisition campaigns and conducts funnel analysis on viral promotions and features
Helps to monitor virtual currency monetization and trend metrics such as ARPU, ARPPU, conversions, payment type and many others
Enables enterprises to understand trending metrics such as ARPPU (Average Revenue per Paying User) over the last 30 or 60 days, and drill-down by payment type such as Amazon, PayPal, Facebook Credits and the like
Helps product managers attainactionable insightsinto their most-used app features and on the factors that drive monetization to make quick and smart operating decisions
Assists marketers in creating user profiles in order to target and personalize app content to the most-engaged users, such as frequent visitors or frequent purchasers

Social Intelligence and Social Media Analytics

An essential aspect of social intelligence issocial media analyticsthat provides customers and end users with a comprehensive platform for estimating interactive marketing with the help of analyzing, integrating and enabling companies to enact on the intelligence attained by extending their reach, broadening retention and driving greater revenue.

The most sophisticatedsocial media analytics toolsoffer the following services and benefits:
Offers trending views and drill-down capabilities

Provides insights to make smart and quick operating decisions across huge amounts of social data
Leads to acquisition to revenue
Helps in attaining quicker insights into the key influences on the K-Factor and viral campaigns
Helps clients understand what keeps customers engaged, and what levers that can most affect revenues.
As the social media sphere is rapidly increasing with Twitter, Facebook and personal/corporate blogs, social media analytics tools can help users make the most of it.

Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:
Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.
Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.
Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.
Venture into new distribution channels especially in international markets
Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.

Why do people do what they do? What really explains our behavior? Are those talkshow hosts and columnists really making sense?

The media, not to mention daily conversations, are filled with overly simple explanations of social behavior. Prominent examples include the “follow the money” explanation of why politicians and corporate executives do what they do. Another class of explanations explains everything in terms of reproductive urges. Everything is really about sex. Sex, reproductive urges, and money do explain some of human behavior. Most any economist, psychologist, or sociologist will say that sex and money are not complete and comprehensive explantions of human behavior.

Mass Media Influence – Television, newspapers, radio, magazines, and the World Wide Web condition our perceptions of ourselves and of what’s good/bad/problematic in the world. Television and magazines are especially powerful influences on our images of beauty, success, and fitness. This aspect of the media has been so heavily, and accurately, covered by others that there is little point addressing the subject here.

Peer Pressure – People encourage us to do things, or at least plant ideas in our heads

Psychological Drives and Impulses – Emotions, errors in perception or reasoning, and drives for such things as group affiliation, safetly, reproduction, and affection exert strong influences on our behavior.
Free will is clearly constrained by individual psychological makeup and culture.

Biology and Genetics – Biology and genetics are sometimes used interchangeabley, but they are not interchangeable concepts. Genetics refers to inherited traits and the biological material that transmits those characteroistics. Biology encompasses many, many processes that occur in the human body. Biological processes and genetic traits are obviously linked to many physical and mental characteristics. Our phyiscal and mental characteristics certainly influence our lives in many ways. No geneticist would ever defend the general position that anyone with trait X will do Y.

Socialization – This is the process of learning about language, good bahevior, bad behavior, “proper” goals and aspirations, and other cultural information that we need to get along in society. Socialization does not proceed in the same way for people of a particular race, religion, ethnic background, or social class. All of this things influence what we learn.

Much socialization, arguably the most important part, occurs before age18. For a person to make a major change in how they were socialized (“brought up” in popular language) is difficult. The desire for change or the ability to succeed could well be influenced by the same socialization that’s now causing a problem.

Family, peer groups, schools, churches, and the mass media are all agents of socialization. We learn about God and morality from church and family and friends. We learn the knowledge and skills deemed important for the individual, with much of the learning taking place in school. The content of the messages we encounter is largely beyond our control as children. Even as adults we can only exercise limited control of our own socialization. Rising

Standards and Expectations – I’m thinking of the rising standards that people feel they must live up to. People think that they need to do much more than their parents did. Parents need an intercom system for the baby, a minivan, a yard for the kids, and a college savings plan. This thinking is healthy for those who sell intercom systems, minivans, and suburban real estate. Parents and the natural environment suffer over things that are not necessary for proper child development, or good for the environment.

The standards for being a a success seem to keep going up and up: “He’s 40 but can’t afford to live in DuPont Circle (or substitute any expensive neighborhood) and drive an Acura. What a loser!” The standards for being a good provider go up with the proliferation of new, pricey products and services that can supposedly turn parents into good parents.

It should now be clear that social behavior is more than just a matter of biology or genetics or money. There is much more involved than people simply deciding to do this or stop doing that. Social forces that are hard for us to understand combine with psychology, genetics, and biology to influence us. By extension, our schools, churches, families, and governments are all influenced by various social and psychological forces.