Social media marketing is not really about wizards, but I do have an interesting story to tell you where wizards, and lots of other people, did benefit from this new way to market a business online.

The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached.

What she chose to do was to tell 7 people about it. Thats right. She told the 7 most popular bloggers about it, and she told them on a secret midnight webcast that she ran. She invited those 7 bloggers and introduced them to the new theme park right on the webcast. Can you guess what happened next? No.. she didnt get fired!

What happened was that people talked about it. The 7 bloggers blogged about it right after the webcast. Lots of their followers blogged about it also, and talked about it with family and friends all over the world, and put it on all of their social sites where it would be spread by connections in those places. Main stream media follows those blogs and they wrote about it. Within 24 hours of telling 7 people, 350 million people heard about it. 350 MILLION people.

Initially, the vice president of marketing thought she might be fired given the reaction of her bosses who thought she should be doing television commercials, magazine advertisements, and telling the press. She wanted to tell 7 people and it turned out pretty well. This is a demonstration of earning attention getting people to talk about you, spread your ideas, tell your stories as opposed to buying attention (advertising) or begging (public relations).

Now you may be thinking, I dont have a business the size of Universal Orlando Resorts most of us dont. However, businesses of all sizes are using social media right now because that is where the people are! And if you think about it, people and attention is what we are all looking for when we market a business or service.

The traditional ways of marketing are buying and begging that we mentioned, along with bugging (sales). The new way to market is to earn attention to pull prospects and customers into your world instead of pushing out a message (advertise).

Right now there is a buzz about social media. You may be participating already, or you may be still considering how to plug in. At some point, most businesses national brands and local brands will need to participate. Yellow pages and newspapers are not where the majority of people are looking for business information anymore.

One of the main differences in social media marketing vs. traditional marketing is cost. The low price tag of social media means that any size business can engage in marketing their product using this new platform. Time is the key with social media. A small business can choose to learn how to market with social media and do all the work themselves, or even pay for some consulting work or a social media guide and then go to work.

Larger businesses hire someone in-house to be their social media manager, or outsource the work to a service that specializes in social media marketing. Either way, the key is having an active system in place because just as the example above demonstrates, once you start putting the word out about your business on a social website someone is bound to comment or engage with you. It really isnt social to ignore a response that you will get.

Questions will need answered, comments will need addressed, and simply participating in the conversation will grow the social presence of the business. Social media can become very viral quickly. If you incorporate real and creative marketing ideas and strategies that will educate, enlighten, or entertain your market, the same as you do with offline advertising, people will help you spread the word.

There really isnt magic needed to do social media marketing. The magic is what you will enjoy when you put forth the efforts, really engage with a community online and build an active website presence.

Popular social media platforms like Facebook, twitter, LinkedIn and others have not only helped people in connecting and sharing thoughts, ideas and knowledge but also paved the way to promote brand or business online. Small as well as large companies can easily reach out to millions of prospective customers and increase their brand value and recognition.

Social networking sites play a significant role in mobile experience. In addition to sharing Facebook wall posts, Facebook website integration help in keeping your users engaged in your activities and that of your company. Similarly with Twitter integration, you can lure users with twitter feeds. Offering all of this in a single convenient app can provide great experience to users. This method is shaping new ways of preferences, interactions and expectations that should be well met to be successful and edge over market competitors.

In simple words, social media integration helps in getting people’s attention, luring them in and converting them into your app users. Merging of mobile actions with social media (Facebook, Twitter and others) – two rapidly growing medias, can help businesses or brands can easily get connected with day-to-day lives of their customers. This practice allows applications in leveraging the power of social networking for market research, marketing communications and more.

Benefits of seamless integration of social media with mobile apps

Integration through open social APIs, social plugins and other latest technologies helps in connecting and engaging prospects and clients on LinkedIn, Twitter, Facebook, MySpace, YouTube and others.
Using social media landing page as your app billboard with engaging display ad or banner ad to ensure that whatever is viewed by the user is complimented by a significant pitch of your app
Sharing interesting things on your app can be viewed by them through social media feeds
Users clicking on a wall post or tweet from your app shall be automatically landing on your relevant website page. This will pave way for promotion of your app and enticing them to download it.
Publishing activities of users in your app to their Facebook Activity Feed can help in promoting your app. This will help in exposing the fun and interesting things of your app to the general public. Once they click on that interesting pop up on their activity feed, they will be landing on your website.

There are a number of mobile application development companies that help in integrating client’s apps with social media services. It is wise to do a little online research before finalizing on any such service provider. Best and reputed ones are backed by expert professionals having extensive experience in working with public or private APIs and social media services. They can integrate features of social media into newly built applications. Whether you need Facebook, twitter or YouTube integration for your growing business, approach the best company and add value to your business. With the right company in hand and right strategy for your mobile apps, you can accelerate the user growth of your app and also promote your company and business.

About Author:Jessica Gilbert is a skilled professional in mobile application development technologies. Writes articles related to mobile application and related topics. It is an expert writer for numerous topics related to mobile phones application. We are deals in mobile application service android, iOS and software development service if you know more you should hire our developers.